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Visit Cheyenne promotion efforts put city in the national spotlight

(File photo; Trevor T. Trujillo, Cap City)

CHEYENNE, Wyo. — Visit Cheyenne revealed results from its 2022 Public Relations Campaign today that showed frequent national media coverage on the city.

Popular publications including USA Today, Buzzfeed and Travel Leisure covered stories on multiple attractions in Cheyenne and Laramie County, highlighting the city as a top summer destination.

Destination coverage included the alleged haunting of the Cheyenne Depot Museum, and the Nagle Warren Mansion, which was named as one of the best bed and breakfasts in the country.

USA Today also listed Curt Gowdy State Park as one of the top 10 spots for Glamping in the nation.

Cheyenne’s western heritage was on full display for 2022 and was the focus of much of the
media coverage. Travel + Leisure called the Cowboy the “heartbeat of the city” in Cheyenne, while multiple publications focused on Cheyenne Frontier Days events.

According to Visit Cheyenne’s annual public relations report, their campaign earned the equivalent of more than a billion impressions, holding a media value of more than $763,000.

“Our work with the travel press in 2022 really paid dividends for us,” Visit Cheyenne Vice
President Jim Walter said. “The $763,000 represents a better than two-to-one return on our total Public
Relations investment. Articles about Cheyenne are far more impactful to consumers than paid
advertising, as they are the result of someone else’s experiences. We are always happy when someone
other than Visit Cheyenne staff is sharing stories and telling people about the variety of experiences and
opportunities to create memories in our community.”

Visit Cheyenne said it looks to repeat and improve upon this success in 2023, creating buzz around the
capital city as a western icon with modern convenience. By targeting audiences across the nation and
even the world, the organization intends to make sure the city is positioned as a newsworthy,
captivating and distinctive destination in years ahead.

Visit Cheyenne is the official destination marketing organization for Laramie County and leads the development, promotion and protection of the Cheyenne area’s travel industry.


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